Concept development for King Amy OMalley – a trust that award annual undergraduate and postgraduate scholarships for students who apply for or enrolled in tertiary home economics or equivalent programs.

The branding reflects the many facets of home economics; reflects the letter forms of their name; and aptly the crown for the King – King O’Malley who was a member of the first federal parliament of 1901 and described as ‘a man of the people’ who began this initiative.