Fulltime professional senior freelance designer

Astute Health

Astute Health is a return to work service that coordinates and manages the rehabilitation of injured workers, to return them to work quickly and safely.

The challenge was to encapsulate their unique approach to this service within their branding. The result was 3 dimensional, 3 sided form that strongly ties in with the A shape with it’s 3 sides reflecting the 3 elements working together in the business. The shapes suggest a ribbon twisting and folding together – colours represent corporate and vitality, the yellow side representing the person being cared for supported by Astute and the company – all supporting and working together – the center white triangle being stable and confident with the dynamic twist of the outer triangle.