Tourism Australia’s new logo

Tourism Australia has just launched their new logo – designed “to stay relevant and reflect the organisation’s changing culture and identity” says Tourism Australia. The logo is a stylised, simplified and colourised version of the predecessor – the designer says “There’s a lot about the existing logo that we wanted to keep. It has real vibrancy and a sense of movement. But some of the elements are unnecessarily complex and difficult to reproduce”. The logo took 6 months to develop and cost Tourism Australia $200,000.

Tourism Australia logo


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