The Art of Logo Design

Logos, or trademarks, are like faces that we see each day – that we project our feelings on to based on our relationship with it – they have personalities of their own and say so much about a business with nothing more than shapes and type! Here’s an insightful doco on the design of logos.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.


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