Sochi 2014 Reveals its Pictograms

Is it too soon? Let’s not let go of the olympic hype – Sochi 2014 winter olympics are just around the corner and new pictograms have already been revealed. The pressure for each country to create their own unique style every time must be overwhelming, considering how many great pictograms have been created in the past – but I love this approach – fun, playful, colourful and child-like as though it was an event for the kiddies – it’s all about playing and doing silly things in the snow – so it fits!

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