Paula Scher

An inspiring talk by USA designer Paula Scher, giving us insight into her experience with design through 4 inspiring projects – the New York High Rail project; revamping MoMA’s identity into a clear and easy to use system; reinvigorating a Pittsburgh neighbourhood by making the negative landmark into an engaging trademark; and a graphic mural for a local school. The theme of her talk is ‘Do What You’ve Never Done Before’. Well worth the time to watch.

And another more recent video from her AGI talk


Comments are closed.