Paula Scher

An inspiring talk by USA designer Paula Scher, giving us insight into her experience with design through 4 inspiring projects – the New York High Rail project; revamping MoMA’s identity into a clear and easy to use system; reinvigorating a Pittsburgh neighbourhood by making the negative landmark into an engaging trademark; and a graphic mural for a local school. The theme of her talk is ‘Do What You’ve Never Done Before’. Well worth the time to watch.

And another more recent video from her AGI talk

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