Polaroid – the new technology

Once you view this film perhaps you’ll react like I did – wow – what a great device – I want one!

This is a film produced by Charles and Ray Eames to promote the ‘new’ Polaroid SX-70 giving us an insight into the complex workings of this camera – a camera that would liberate photographers and revolutionise the way we look at photography. Now digital takes it’s place and it leaves me wondering what we will be seeing next and whether we will look at the cameras of today the same way as the Polaroid!

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