What is graphic design

OK, time to remind myself about what I do!

What is graphic design … what a graphic designer does from Design Council on Vimeo.

Vintage US ABC logo

Vintage ABC Television Logo Treatments from Musk Ox on Vimeo.

From an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.

10 principles of good design – Dieter Rams

Dieter Rams’ Principles of Good Design from Cool Hunting on Vimeo.

Optical illusion

For the love of it.


Spotted this video of a motion graphic presentation taken from the 99% Conference 2010 – and annual conference designed to help translate ideas from vision to reality. Check out their Vimeo page, 99%, for more inspiring videos from the conference.

Stop Sign

Though this film exaggerates what can happen with the design process in a humorous yet disturbingly accurate way, it does demonstrate how a design process can run off course – with the dreaded “design by committee” approach and the over thinking and over cautious approach driven by the ‘need’ to satisfy every scenario and every audience.

Go faster

Another quality video from Gestalten.tv on a new publication from Berlin author Sven Voelker called Go Faster, The Graphic Design of Racing Cars. This book explores the clashing of 2D with 3D – where in the 70s there was an explosion of graphics applied to racing cars to make them look fast, more aggressive and like winners – stripes, arrows, colour – 2D shapes hugging the curves of these very expressive, sculptural 3D forms – racing cars of the 70 – it was about the car, about performance and passion – just before the advertising took hold and that wonderful expression was lost.

Christoph Niemann

Christoph Niemann’s work has caught my attention for a while now so I was please to see an interview with him by gestalten.tv. His attitude towards his work and his whimsical graphic work is very inspirational. Christoph speaks of his experiences and attitude towards his work.

7 rules to understand design & designers

Only 7?

From here

Less, but better – Dieter Rams

German industrial designer Dieter Rams is noted as being one of the most influential designers of the 20th century with his innovative designs for Braun and many other electronic components since the 60s. His attention to detail was extrodinary and drawn from his principles on design: Good design is honest; Good design is long-lasting; Good design is consequent to the last detail; Good design is concerned with the environment; Good design is as little design as possible.

He has had a lasting influence on design which has reached outstanding product designers of today, including Apple’s head designer Jonathan Ive. Here is an interview with Dieter.

Dieter Rams: Less and More Interview from Gestalten on Vimeo.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.

An interview with Dieter at Designboom

New book “Less and More” featuring the works of Dieter Rams