Paula Scher

An inspiring talk by USA designer Paula Scher, giving us insight into her experience with design through 4 inspiring projects – the New York High Rail project; revamping MoMA’s identity into a clear and easy to use system; reinvigorating a Pittsburgh neighbourhood by making the negative landmark into an engaging trademark; and a graphic mural for a local school. The theme of her talk is ‘Do What You’ve Never Done Before’. Well worth the time to watch.

And another more recent video from her AGI talk

Future technology meets GUI

An interesting view of technology and interface design and the way we might interact with technology in the not too distant future – Microsoft’s vision of it that is.

Steve Frykholm

I’ve just come back from hearing Steve Frykholm’s talk at RMIT. His midwest accent was endearing and his manner charming and his work and life as a designer for over 40 years with Herman Miller inspiring. He spoke of the process of creating the poster for Herman Miller’s workers picnic each year, from considering which food to abstract and create into large format screen printed posters. Despite being recognised as the creator of this 20 year, 20 poster series he is also the creative director and vice president of Herman Miller.

Find out more on Steve Frykholm at

Wim Crouwel

Wim Crouwell is a Dutch graphic designer who was at the height of his career in the 60s creating striking and bold posters and typefaces while working in the studio he co-founded, Total Design, which is still in operation but now named Total Identity.

Coming off a retrospective exhibition in 2011 in the UK’s Design Museum, Wim Crouwel’s work is now available as a catalogue on iTunes and well worth a look download the app from the iTunes App store.

See a large collection of his posters at


Mexico 68

I’m guilty of re-blogging these images from the 1968 Mexico Olympics, perhaps it’s all this Olympic hype at the moment, but I couldn’t resist it as it’s such an impressive example of integrating design into the Olympics – the graphics reflect the psychedelic culture of the times while referencing Aztecs stylings in areas and the inspiring integration with the environment of the games.

Ram’s principles

Excuse me if you have read Dieter Rams 10 principles of good design – I felt I had to add it here for nostalgia’s sake. It’s been no less than 50 years since Mr Rams created his ‘less and more’ 3D visual language and his list of design principles still hold fast today and will prove timeless no doubt.

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10. Good design is as little design as possible.

The Art of Logo Design

Logos, or trademarks, are like faces that we see each day – that we project our feelings on to based on our relationship with it – they have personalities of their own and say so much about a business with nothing more than shapes and type! Here’s an insightful doco on the design of logos.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.


London Olympics

Well before London Olympics came to life with the eye gaping opening ceremony and strained faces of athletes there was plenty of talk about the graphics for the London Olympics beginning with the logo, then the sport symbols, and now the ‘Headline’ typeface that appears on every single free space of TV viewing – receiving social media comments like “Maybe it will grow on me, but I’m not a huge fan of the “London 2012″ look” and “I’ll admit the olympic font is truly terrible… But everything else had been great so far..”.

This has been the most remarkable Olympics for graphics, perhaps the first time in history that we’ve experienced such a strong dislike to it, while on the other hand we are all trying to find a space in our hearts to accept it – it demonstrates the importance of design in today’s culture and our relationship with it.

I’m in 2 minds about the design – on the positives: I do commend the attempt to break away from tradition (a huge leap forward from their 1948 logo!), it wears the expression ‘quirky’ well. The colours are vibrant and modern, the shapes are boxy yet dynamic. The typeface leans towards being awkward, tumbling, uncertain – italic or falling over? it teases us by suggesting it’s failed yet somehow it works! The logo is equally crazy and says so little about the olympics and more about a surreal rock formation, and I swear that 0 is in the shape of Australia! The negatives – how can we mention negatives? – I just love it when design, particularly graphic, challenges people’s expectations and has them talking and questioning the influence design can have – be that positive or negative.

Read what the designer was thinking when he designed the Headline typeface here.

Recent Olympic logos.

Bring on the organic forms of the Rio Olympics 2016 – those entangled rubber-men! – let the critics begin ;-)

The gap in branding

Here’s a slide show presentation by Marty Neumieir, based on his book – The Brand Gap, that helps to explain branding and to clarify some misconceptions about what branding is – not a logo, not an identity – it’s all in the gut of the individual …

MIT Media Lab Identity

A nice example of a flexible branding system and a video that clearly expresses this.

The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.