I nice example of a flexible branding system and a video that clearly expresses this.
The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future.
OK, time to remind myself about what I do!
What is graphic design … what a graphic designer does from Design Council on Vimeo.
Vintage ABC Television Logo Treatments from Musk Ox on Vimeo.
From an old 8.5 by 11 Kodak box in a storage room near the art department at ABC Television in New York.
Spotted this video of a motion graphic presentation taken from the 99% Conference 2010 – and annual conference designed to help translate ideas from vision to reality. Check out their Vimeo page, 99%, for more inspiring videos from the conference.
Though this film exaggerates what can happen with the design process in a humorous yet disturbingly accurate way, it does demonstrate how a design process can run off course – with the dreaded “design by committee” approach and the over thinking and over cautious approach driven by the ‘need’ to satisfy every scenario and every audience.
Another quality video from Gestalten.tv on a new publication from Berlin author Sven Voelker called Go Faster, The Graphic Design of Racing Cars. This book explores the clashing of 2D with 3D – where in the 70s there was an explosion of graphics applied to racing cars to make them look fast, more aggressive and like winners – stripes, arrows, colour – 2D shapes hugging the curves of these very expressive, sculptural 3D forms – racing cars of the 70 – it was about the car, about performance and passion – just before the advertising took hold and that wonderful expression was lost.
Christoph Niemann’s work has caught my attention for a while now so I was please to see an interview with him by gestalten.tv. His attitude towards his work and his whimsical graphic work is very inspirational. Christoph speaks of his experiences and attitude towards his work.
