A fun look at the Bauhaus

Buckminster Fuller

Inspiring 20 minute film on designer/creator/architect Buckminster Fuller – ‘bucky and spaceship earth’.

Steve Frykholm

I’ve just come back from hearing Steve Frykholm’s talk at RMIT. His midwest accent was endearing and his manner charming and his work and life as a designer for over 40 years with Herman Miller inspiring. He spoke of the process of creating the poster for Herman Miller’s workers picnic each year, from considering which food to abstract and create into large format screen printed posters. Despite being recognised as the creator of this 20 year, 20 poster series he is also the creative director and vice president of Herman Miller.

Find out more on Steve Frykholm at

Wim Crouwel

Wim Crouwell is a Dutch graphic designer who was at the height of his career in the 60s creating striking and bold posters and typefaces while working in the studio he co-founded, Total Design, which is still in operation but now named Total Identity.

Coming off a retrospective exhibition in 2011 in the UK’s Design Museum, Wim Crouwel’s work is now available as a catalogue on iTunes and well worth a look download the app from the iTunes App store.

See a large collection of his posters at


Ram’s principles

Excuse me if you have read Dieter Rams 10 principles of good design – I felt I had to add it here for nostalgia’s sake. It’s been no less than 50 years since Mr Rams created his ‘less and more’ 3D visual language and his list of design principles still hold fast today and will prove timeless no doubt.

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough down to the last detail.
9. Good design is environmentally friendly.
10. Good design is as little design as possible.

London Olympics

Well before London Olympics came to life with the eye gaping opening ceremony and strained faces of athletes there was plenty of talk about the graphics for the London Olympics beginning with the logo, then the sport symbols, and now the ‘Headline’ typeface that appears on every single free space of TV viewing – receiving social media comments like “Maybe it will grow on me, but I’m not a huge fan of the “London 2012″ look” and “I’ll admit the olympic font is truly terrible… But everything else had been great so far..”.

This has been the most remarkable Olympics for graphics, perhaps the first time in history that we’ve experienced such a strong dislike to it, while on the other hand we are all trying to find a space in our hearts to accept it – it demonstrates the importance of design in today’s culture and our relationship with it.

I’m in 2 minds about the design – on the positives: I do commend the attempt to break away from tradition (a huge leap forward from their 1948 logo!), it wears the expression ‘quirky’ well. The colours are vibrant and modern, the shapes are boxy yet dynamic. The typeface leans towards being awkward, tumbling, uncertain – italic or falling over? it teases us by suggesting it’s failed yet somehow it works! The logo is equally crazy and says so little about the olympics and more about a surreal rock formation, and I swear that 0 is in the shape of Australia! The negatives – how can we mention negatives? – I just love it when design, particularly graphic, challenges people’s expectations and has them talking and questioning the influence design can have – be that positive or negative.

Read what the designer was thinking when he designed the Headline typeface here.

Recent Olympic logos.

Bring on the organic forms of the Rio Olympics 2016 – those entangled rubber-men! – let the critics begin ;-)

Wim Crouwel: the Dutch graphic designer


Find out more on Wim Crouwel here and here

Australian legend: Bruce Weatherhead

Australia has several legends of Graphic Design and we appear to be reaching that time when most are passing on to design heaven leaving us with the memories of their inspirational work. Bruce Weatherhead is one such designer who passed away at the beginning of this year. 2 months earlier he recorded this interview with AGDA.

See examples of Bruce’s work here

From AGDA’s website:

In November 2010 when he was interviewed for the Conversations with Designers short film series, Bruce Weatherhead said “Graphic design should be all about ideas and joy…it’s provided me with an absolutely beautiful life.”

Known as one of the fathers of modern Australian graphic design, Bruce’s fearless and idiosyncratic style helped define a new Australian visual language. Although he was recognised by the AGDA Spicers Paperpoint Hall of Fame in 2002, Bruce’s work has not been widely known in the internet age and few digital records have previously been available.

Bruce Weatherhead sadly passed away on 1.1.11. Although semi reclusive and unwell for some time, his passion for life and sharp intellect were undimmed to the end. We were fortunate to have captured some of his thoughts about design on film.

Less, but better – Dieter Rams

German industrial designer Dieter Rams is noted as being one of the most influential designers of the 20th century with his innovative designs for Braun and many other electronic components since the 60s. His attention to detail was extrodinary and drawn from his principles on design: Good design is honest; Good design is long-lasting; Good design is consequent to the last detail; Good design is concerned with the environment; Good design is as little design as possible.

He has had a lasting influence on design which has reached outstanding product designers of today, including Apple’s head designer Jonathan Ive. Here is an interview with Dieter.

Dieter Rams: Less and More Interview from Gestalten on Vimeo.

Dieter Rams in conversation with Deyan Sudjic from Vitsœ on Vimeo.

An interview with Dieter at Designboom

New book “Less and More” featuring the works of Dieter Rams

Post war impact on design

A documentary explaining the impact of post world war II on design and design for the masses.