From tablets to paper to tablets

I’ve posted a story a while back now about print being under threat with the new advances in screen technologies – reflective rather than transmitted through new technology known as epaper, see article. Well, we’re on the verge of an onslaught from electronics companies with their new reading and interactive devices – there are lots of rumours, samples and demonstrations out there of how this new technology will work and the amazing possibilities it will bring to publishing – changes that will have a dramatic affect on the print industry, and our industry as designers, as we get challenged further to increase our skills to cater for it.

Despite the OTT American publication demonstrated here, this video shows off some of the potential capabilities of these devices. Apple are heavily rumoured to ‘surprise’ us with a touch-screen tablet device very soon and Microsoft not far behind, no doubt – the race is on.

So is print under threat? Is paper a thing of the past? Stay tuned!

This conceptual video is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision for digital magazines in the near future, presented by our design partners at BERG.

Mag+ from Bonnier on Vimeo.

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