Les Mason is one of the pioneers of Australian graphic design, with a career spanning 30 years from the 1960s. A retrospective exhibition on the design process and projects of Les Mason is on at the NGV Design Studio at NGV Australia featuring his very distinctive and bold style that helped shape the look of the 1970s and 80s.
Quoting from AGDA’s review:
“To some people in the industry, Les Mason is remembered as ‘the wild man’ of design. The big American who liked to work hard and play hard.
But to anyone who knows anything about the business of graphic design in Australia, Les Mason is considered the father of it all; a man who has fought and worked hard to bring graphic design to the level it is today.
Before Les came to Australia, printers and agencies made the design decisions; they selected the type, the colours and paper to be used. To a large degree, today’s designers and art directors have Les Mason to thank for the fact that this has now changed.”
We’re all going to hear a lot more about 3D printing in the coming years – as the technology becomes more affordable we’re going to see its application boom – you can already buy a simple 3D printer for $900. We’ll all be printing that potato masher missing from our drawer, that new toy for the kids, replacing the rear tail light on our car in the not so distant future – hang on tight! The down side! more garbage for landfill and the threat of custom made, undetectable weapons! but let’s not let that put a dampener on all the positive possibilities – tailor-made prosthetics for one!
Nivea has just had their brand redesigned by Yves Behar, from logo to the soft forms of their product packaging. I couldn’t say that I would have noticed the change at first glance since much of the original styling is in place, including the blue colour and logotype – what they have brought to the brand is a consistent look and new approach to the bottle look, drawing inspiration from the very first, and only, Nivea product – Nivea Cream in a round tin.
From their press release:
The blue tin has embodied NIVEA’s brand values since 1925. It is the brand “face” that consumers around the world associate with trust, closeness and expertise. Now Beiersdorf AG has introduced a new global design language based on the iconic blue tin. The new design consistently translates the successful NIVEA brand’s values into a product that consumers can see and feel, thereby making products in all categories immediately recognizable. Beiersdorf has consistently developed the NIVEA brand with a focus on its global core values. The gradual introduction of the new design for the entire NIVEA skin and body care portfolio will commence in more than 200 countries in January 2013.
This video reeks of a sales pitch but is a good insight into the thinking and process of rebranding an already well known and trusted product.
Tourism Australia has just launched their new logo – designed “to stay relevant and reflect the organisation’s changing culture and identity” says Tourism Australia. The logo is a stylised, simplified and colourised version of the predecessor – the designer says “There’s a lot about the existing logo that we wanted to keep. It has real vibrancy and a sense of movement. But some of the elements are unnecessarily complex and difficult to reproduce”. The logo took 6 months to develop and cost Tourism Australia $200,000.